5 Ways for Brands to Boost Blog Traffic

Posted by Christina Strickland on May 21, 2015 8:01:00 AM

how-to-boost-blog-traffic

Many brands build a blog and expect the traffic to roll in simply because it’s a super awesome piece of web real estate. They’re in for a rude awakening when their launch day comes and goes with hardly a couple of stragglers by.

Then comes the million-dollar question: How can I get more traffic to my company blog? And here are the answers:

1. Go for Visual Appeal

An interesting graphic or video encourages blog readers to share. And this, of course, is what you want. The more your readers share, the more traffic you can expect. Some good ideas include infographics that provide valuable information and appeal to the eye. A well-crafted, visually appealing video may stimulate your readers to share as well. Creating those much in-demand how-to posts? Mark each step with clear, helpful photos.

Without question, visual content is king online. Not quite sure you believe us? Here are 19 reasons why.

2. Go to Your Audience

Instead of waiting for your audience to come looking for you, go ahead and go to it. Seek out online communities in which your audience gathers. Once you find a few that are very active, don’t commit the sin of drive-by posting or link dropping. Instead, become an active participant. Start and join real conversations. Show interest and provide valuable information. Leave your links as allowed by the online community. Include links to relevant information (available on your blog) when it pertains to the discussion at hand and will provide real value to the community. Many communities also allow a signature link, and you can usually provide information about your blog in your profile. Simply put, you have to be social, so kick your inner introvert to the curb for a bit. 

Got a headache trying to figure out where your audience likes to hang? Pop an aspirin and check out this post on where to find your audience online.

 

3. Incorporate Social Bookmarking

Social bookmarking is more than just a really good excuse to indulge your OCD tendencies. It’s also an avenue to engaging your audience, building your network and sharing your content. How does it work? Essentially, you use social bookmarking sites to organize and share links you consider valuable. Here are some suggestions, just to get you started: Digg, StumbleUpon, Pinterest, and Reddit.

The major benefits of using social bookmarking for your business include the following:

  • You benefit from the social bookmarking website’s credibility. A link from a social website can significantly help your search engine ranking.
  • When your content is bookmarked and shared, you get a boost in credibility, which can draw more customers to your business. Building an image as an industry leader is a good thing.
  • Put all your good stuff in one place. All those awesome reviews and testimonials you get? Make sure interested parties can find them via your social bookmarking site profile. This way, anyone looking can easily find all the reasons you’re so great.

 

One more thing, and this is important: Always read the rules of the site before you post, and avoid behavior that marks you a spammer. Share other people’s stuff, not just your own, and be social! Finally, keep in mind that it’s even better when others bookmark your content; add social sharing buttons to your blog to make it easy for readers to do so.

4. Try Question-and-Answer Sites

Who cares what you have to say? The people asking questions, that’s who. A high-quality question-and-answer site may have a large audience interested in the types of answers you can provide. Answering their questions in an engaging and interesting manner can help you establish yourself as an expert in your field. You’ll also get to insert links that draw traffic to your blog.

Here’s a handy dandy shortlist of question and answer sites to try:

 

5. Write Guest Posts

Take your reach even further by writing guest post for industry-related blogs.  How does this work? You write an interesting, compelling post relevant to your business and the particular blog. The blog owner posts it and you get to include your bio and a link back to your site, maybe even a line or two about your business.

Tip: Make your links count. Link back to a page (yes, one on your blog) that provides more information about the topic you covered, answers burning questions your reader is sure to have or gives something away for free.

Need some ideas for crafting your post? Here are some quick tips on crafting guest posts.

 

Of course, none of these tips will help if you don't have consistent content.  Be sure to grab our free blog editorial calendar below!

  blog editorial calendar template free download

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Topics: content & inbound marketing

Will Your Customers Be Wearing Your Website?

Posted by Sharon Hurley Hall on May 14, 2015 8:00:00 AM

mobilemarket

The Mobile Market Shift - Are You Ready?

Will your customers be wearing your website soon? The chances are that they will be. If you pay attention to technology news, you know that wearable computing (it's exactly what it sounds like: computing devices that you wear) is set to make the mobile market even more mobile.

The most common devices are smart watches. These started by allowing you to manage smartphone functions from a device worn on the wrist. But some of the latest ones fly solo, so you don't need a smartphone to use them. (Check out the Samsung Gear S for an example.) That's the revolutionary part, and it's why if you're not ready for mobile market changes, it's time to think seriously about what that means for your website and marketing. Google Glass may be wearable, but something that's just like the watch you wear already, but better, is likely to be more popular.

All the major tech developers are investing heavily in wearables. Google has even launched Android Wear, an operating system specifically for wearables. With application developers busily updating all their apps to work with Android Wear, it's another reason to bet on mobile.

The mobile market is already huge, but there's still room for growth. According to We Are Social, mobile penetration is already at 63% in North America and 50% worldwide. In many emerging markets, mobile devices are the primary devices used, so if your business targets those markets, a mobile marketing strategy is a must.

Here in the US, mobile devices are the devices of choice for millennials. According to eMarketer 77% of millennials watch video on tablet computers while a whopping 90% watch video on their smartphones. Social media is part of the mobile revolution too, with mobile device users twice as likely to share content from those devices as from desktops. (Source: ShareThis)

So what does all this mean for your web and marketing strategy? You already know the impact of a good user experience (UX) on marketing success. Some mobile users wait less than a second before leaving a website that's not working for them. Good mobile UX, says Google, can help turn people who visit your site and read your marketing material into customers.

That's why it's more important than ever to fine tune your marketing strategy to take account of mobile device users. You need a website that loads quickly, with messaging that's on point. You need to ensure that people don't have to spend a lot of time swiping and can act quickly on your call-to-action. A screen the size of a watch face doesn't leave much room for error.

One day, there may be even more devices providing information to help you target your marketing. At this year's soccer World Cup, several players wore boots with chips that provided stats on running distance and more. That's the tip of the iceberg. In the future, your customers will expect to have the same seamless experience on small computing devices as they do on smartphones, tablets and desktops. If you haven't thought about how to adapt your web and marketing strategy, it's time to start now.

 
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Topics: Internet Marketing

Google Algorithm Updates: Should You Be Worried?

Posted by Sharon Hurley Hall on May 5, 2015 8:00:00 AM

algorithm

The Mopocalypse is here. What does that mean for your marketing strategy? Let's take a look at Google's mobile-friendly update and other algorithm changes and see what you need to do next.

The Mobile-Friendly Update

Google's been trying to get us to be more mobile-friendly for a couple of years. In the past, the search giant has advised website owners to use responsive design and to have super-fast page loads, ideally under a second.

But with more people searching on mobile devices than desktop computers, now Google has implemented the mobile-friendly update. It says mobile users should now "get relevant, high quality search results that are optimized for their devices." This update affects mobile search for all languages worldwide, making mobile-friendliness an important ranking factor.

Google points out that this update is for individual pages. That suggests that if you can't make your whole site mobile-friendly right away, focusing on your most important and highest-converting pages is a great starting point. Before you can do that, you'll need to test those pages for mobile friendliness.

How to Test Your Site

Google's provided a mobile-friendly testing tool to help you do that. Type in your URL and you will soon get a result. If the page fails, then there are recommendations for how to fix the page before you re-test.

If you want to get an idea of how mobile-friendly your whole site is, then the Page Speed Insights tool, which is also linked within Google Webmaster Tools, will help you identify site-level issues. Note that the tools don't always return identical results. That's perhaps because the mobile testing tool operates on a pass/fail mechanism, while Page Speed Insights uses traffic light grading for different issues.

Other Google Algorithm Updates

This is not the only Google update to affect your SEO strategy, but it's important because higher search ranking results in more clicks and leads. If people are searching on mobile and your pages don't show up, your online lead generation could take a hit.

Other updates you should have paid attention to include:

  • Pigeon, which tried to ensure that companies provided useful local search information.

  • Penguin, to eliminate spammy search results

  • Panda, which targeted sites with poor content

Google is constantly updating these, so you can't afford to ignore them.

What This Means for Your Marketing Strategy

So what do all these Google updates tell us about your marketing strategy from now on?  Here are some thoughts:

  • Make sure your site is mobile-friendly ASAP. Google has an excellent guide which includes help for optimizing WordPress site, mobile SEO and common errors to avoid.

  • As part of this, ensure that your site loads fast and that it's easy for visitors to find mobile-specific content (no 404s where there should be pages).

  • Check your analytics to identify the best pages to optimize first.

  • Create  fresh, well referenced and relevant content that links to and pulls in links from high-quality sites.

An important part of your content marketing is to include the kind of content that mobile devices users consume (video is hot) and make it easy to share that content on social media.

Create your content for users first, make sure it's mobile accessible and continue to check your web pages and you won't need to worry about Google algorithm updates.

If you want to stay in the loop about changes that affect your marketing strategy, grab the free Crackerjack Marketing newsletter.

 
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Topics: Internet Marketing

How to Hire the Right Writer for Your Content

Posted by Sharon Hurley Hall on Apr 30, 2015 8:00:00 AM

writer

Never underestimate the value of great content to your business. Companies that get content right get more attention and more leads, and if their marketing funnel works right, that usually translates into more sales. But in order to get those benefits, you need to have the right writer for your content.  Since the writer is creating content to represent your business, you can't afford to leave it to chance. Here are some tips on finding the right writer to deliver on your content strategy.

1. Assess Writing Experience

The first thing to know is that writing experience counts, but it doesn't have to be in your niche. Sad to say, some industry experts can't write, so hiring someone who lives and breathes your sector may turn out to be a poor decision. The good news is that all writers worth their salt can research. An experienced writer with great research skills will be able to produce a wide range of excellent content for your company - and that's what you need in this content-hungry world.

2. Investigate Research Skills

Speaking of research, ensure that your writer's research skills extend beyond Wikipedia. It's best to find a writer who knows where to find expert sources and who is comfortable interviewing your employees and customers. If your writer has a background in journalism or writing for magazines, it's a huge plus point. Writers from those background are used to getting to grips with topics quickly and distilling the essentials for readers. That works well for online writing, which is mostly what you'll need your writer to do.

3. Can the Writer Write?

Next, it's on to writing skill, because even if a writer is experienced with great research skills, that writer still has to produce content you want to read. This is where you check out your writer's online portfolio and LinkedIn profile and run a quick Google search to see what you find. You're looking for content examples that show breadth, readability and knowledge of how to optimize content the right way so you don't incur Google penalties. And if you're planning to commission bylined writing, then a writer who's active on social media will be an asset.

Drill down into the writing samples and look to make sure that your writer has a good grasp of tenses, homophones, spelling, grammar and knows how to avoid redundancy. Better yet, your writer should understand when to avoid jargon (which is most of the time) and when to use it.)

4. Get Some Extras

Beyond the actual writing skills, there are a few other qualities you should look for. The best writer will partner with you in content creation, so he or she should understand your business well enough to be able to generate content ideas and write approved content in an appropriate voice for your business. Social media skills, the ability to work with your content management system (like WordPress) and knowledge of search engine optimization (SEO) are also useful.

Find a writer with all these qualities and your content strategy will take off. Better yet, hire a marketing firm to gain access to a pool of experienced writers so you always have the quality content to improve your business.

 
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Topics: content & inbound marketing

Social Media Management Checklist

Posted by Christina Strickland on Apr 23, 2015 8:00:00 AM

checklist

So you’ve signed up for a bunch of social media accounts? Now, you can sit back and bask in your accomplishments, right? Wrong. So, so wrong. Signing up for social media accounts is only a small part of the battle. You need more than just a presence on well-known social media networks. You have to engage on them, and, well, be social. This means putting daily effort into developing your network and increasing your online visibility. How? By attending to housekeeping, monitoring, posting, and reaching out each day.

Here are must-do tasks to include on your social media checklist:

Housekeeping

  • Log in and check your messages daily. It sounds like a no-brainer but it’s way too easy to let slide when you’re busy with other things. Don’t let out-of-sight, out-of-mind thinking derail you from this.
  • Respond thoughtfully. If your audience members reach out to you, the last thing you want to do is lose their interest by making them wait too long for your response. Don’t just hit the “like” button and think you’re done. Personal responses, thoughtful questions, and helpful advice will help you stand out from all the rest.
  • Commit to posting on each of your social media accounts at least once per day (more is better)–and make each post relevant and sharable. Keep in mind, however, that your posts don’t always have to be long and involved. They can be as simple as a link, quote, or photo, or as meaty as an informative video you created or an in-depth article (or link to one). Mix things up! Nobody likes boring.

Monitoring

  • Monitor your daily results. Check reviews and mentions of your business. This will help you stay on top of what people are saying about your business, so you can help keep the buzz going.
  • Note which posts saw lots of engagement and which tweets fell, well, flat. This allows you to make better choices by learning what works and what doesn’t.
  • Pay close attention to bad reviews and complaints. Of course you want to see positive mentions, but when bad reviews and complaints show up, your ongoing monitoring will pay off. You’ll be able to respond quickly to negativity and fix things or at least minimize the damage to your reputation.
  • Watch the competition. Sure, you’re different and your business is the best out there, but there’s still plenty you can learn from your competition, both what to do and what to never, ever do.
  • Find out who your friends are. Track increases and decreases in follower numbers and friends. Use the information you get to inform your marketing and social media efforts. Simply put, if it gets you a boost in numbers, keep doing it.

Reaching Out

  • Socialize! Well, duh. Why are we telling you this? The unfortunate truth is that business people have a crazy way of forgetting that social media is supposed to be social. Work on beginning, developing, and nurturing relationships every single day.
  • Set a goal. Connect with at least a few of your followers each day and initiate contact with the same number of new people. The attention you pay to others will boost their interest in your business, encourage sharing of your content, help you expand your network, build your reputation, and when all goes as planned, boost sales. Share content, like pages and posts, provide recommendations and endorsements, and even send good tidings on birthdays and anniversaries.
  • Shut up about yourself. No one likes people who talk too much about themselves. Ask questions. Ask lots of questions, and then show genuine interest in the answers.

Take the time to accomplish the above each day. And remember, if you lack time to get it all done, you can delegate the responsibility to an employee or a social media firm.

What’s on your social media checklist? Share with us!

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Topics: Social Media Marketing

The Power of the Ask - How to Encourage Social Sharing

Posted by Sharon Hurley Hall on Apr 16, 2015 8:00:00 AM

social-sharing

Did you know that among the five most popular words on Twitter are the words please and retweet? That tells you something very important. If you want to encourage people to share your work on social media, sometimes all you have to do is ask. It's a call to action, social media style. Most people can't resist a heartfelt appeal mixed with a little politeness. That's why one of the things it's most important to master in your content marketing is the call to action.

1. Include Social Sharing Buttons ...

Social media is full of them. On Twitter they are pretty short (like "pls RT") because you only have 140 characters to play with. The Facebook "like" and "share" buttons have built in calls to action which it's hard to resist. In my opinion, that's much clearer than the Google "+1" button, because many people still don't know what that is. The point is, if you're trying to improve your social sharing rate, calls to action are a must. A typical blog post could include:

  • social sharing buttons at the top or bottom of the post
  • a floating sharing toolbar to the left
  • a written call to action within the text

2. … But Not Too Many

If you use a social sharing plugin, it's tempting to include as many buttons as possible. That's a mistake. Neil Patel found that when he added LinkedIn and Pinterest to his default of Twitter, Facebook and Google+, the number of shares fell by 29%. In other words, you're likely to get more shares if you give readers less choice. That's why it's important to focus mainly on the networks that are most important for building your business.

3. Include CTAs in Videos

Since online video is so huge, get people to share by including calls to action within the video. Some people never watch to the end so having a call to action about a minute in, plus another one at the end is a good strategy. If you use the right tools, you won't just get social shares from your video, but email signups too. And by the way, the multiple CTA technique works in written content, too! :)

4. Be Specific

The more specific your call to action is, the more likely it is that readers will do what you want. So if you just want shares, ask for shares; if you want comments and shares, ask for that. And if you want them to share their favorite part of the post (made easier with the SumoMe suite of tools), than ask for that. Here are some tips on improving social media calls to action from Social Media Examiner.

5. Keep Asking

Even if you've asked for the share before, you can ask again, says Canva:

Don’t make the mistake of putting your call to action out there and then moving on. Share that same call to action across each of your social networks multiple times and in many different ways.

What works best for you with social media calls to action?

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Topics: Social Media Marketing

Social Media Advertising: Facebook, Twitter & LinkedIn, Oh My!

Posted by Stephanie Schwab on Apr 15, 2015 6:42:00 AM

Social-Media-Advertising

Ever wanted to know how to use social media advertising for your business, particularly your B2B business? Look no further - here's our guide to advertising on Facebook, Twitter and LinkedIn. 

We cover general advertising tips, plus capabilities and use for each of the three major social ads platforms.

Feel free to download and share this eBook direct from Slideshare. (Hint: View the Notes for the presentation by clicking on the Notes tab next to comments and statistics.)

And of course, if we can assist with your social media advertising programs, please don't hesistate to contact us!

 

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Topics: social media, advertising

5 Ways to Use Google Analytics

Posted by Christina Strickland on Apr 9, 2015 8:00:00 AM

Google-Analytics

You’ve probably heard plenty about the importance of tracking and monitoring in your online business. And while there are many tools designed to help you collect and analyze data about your online audience, Google Analytics is one of the most well-known.

Here are 5 ways you can use it in your business:

1. Get Juicy Browser Details:

So you know (okay, hope) that people are checking out your content. But just how are they checking it out? You can use Google Analytics to discover which browsers they’re using as well as which operating systems and devices they use to check out all your cool stuff. For example, you can figure out the percentage of visitors who use Firefox versus Internet Explorer and how much of your audience is viewing your content on a mobile device.

Why on earth does this matter? Sometimes the best content will look 50 shades of crappy in a certain browser or on a mobile device. With this information to hand, you can ensure that your content is optimized for however the bulk of your audience views it, providing the best possible experience.

2. Get a Search Engine Marketing Report Card (sorta):

If you’ve listened at all to what we have to say, you have put time and effort into choosing well-targeted keywords. But what good is that if you have no idea whether your efforts are paying off. With Google Analytics, you can easily discover which keywords are sending traffic your way.  Did you hit the motherload of keywords or did your choices go splat, much like a sucky movie review on Rotten Tomatoes?

Why should you care? Content gets old, loses its luster, and eventually gets forgotten and ignored. Besides, you have other things to share, right? Knowing which keywords get you the customers means you can create the right new content to keep them coming. Totally bombed in the keyword department? It’s okay. It happens. Use these reports to switch gears.

3. Find out Who Is Helping You:

Thought it was only Google sending you traffic. Think again. If you have significant traffic, some of it likely comes from sites that link to yours. Google Analytics lets you know which sites are helping you get more visitors and how much referral traffic these sites are sending your way.

Does this really matter? Really? Of course it does. Let’s say you contribute to the big, beautiful Blog A as well as the smaller, less flashy Blog B. You probably thing Blog A is sending you tons of traffic. After all, bigger is always better, right? Silly you. You know better than that. Google Analytics may just reveal that Blog B is referring more traffic or that they’re both duds. You want to be where your audience is, and this information will help you decide where to go.

4. Discover Your Big Earners:

If you use Google Adsense to earn money, Google Analytics can help. You can use the report data to evaluate which pages of your site earn the most.

Why pay attention? If you’re all about the money, you’re going to want to watch which of your pages brings it in. Why spend all your time mashing up potatoes when it’s the salty deliciousness called French Fries that all the kids want? Use this feature to decide where to invest your time and effort, so when you say, “Show Me the Money!” it’s more likely Google will.

5. Track Online Sales:

The Goal Funnel feature helps you analyze e-commerce transactions and evaluate the level of success you’re experiencing. It may prove particularly helpful for figuring out why some people load up their shopping carts with your products and then bail out without buying anything.

Why does it matter? Duh! You want to stop your customers from window shopping on your site. Use this data to figure out how to turn more looks into buys.

Tips You Can Use:

  • Take a look at your bounce rate. This indicates the number of people who stop by and visit without bothering to look at your other pages. This information might spur you to develop content that grabs their attention and makes them stick around.
  • Filter out your own IP. Your numbers will go up if you visit your site multiple times per day and hit that handy dandy refresh button, but having your own visits included in your data won’t help you very much. Sorry.

Do you use Google Analytics for your business? What feature do you consider the most helpful? Share with us!

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Topics: Internet Marketing

3 Ways to Improve Your Connection with Customers

Posted by Sharon Hurley Hall on Apr 7, 2015 7:00:00 AM

customer

If you want your marketing to be effective, you have to make a connection with your customers. They have to know that you're interested, that you care and that you have something relevant to offer them. How do you build that connection? There are several tools that can help you.

1. CRM Your Inbox

Since I use Google Apps for email, one of the tools I've found most useful is Rapportive, which puts a mini-CRM tool right in my inbox. It's now owned by LinkedIn. When you install the browser extension, you can immediately see whether the person who has emailed you is connected to you on LinkedIn, a snapshot of recent roles and - if they also use Rapportive - any social media accounts they have connected to their profile.

Once you have that information, it's easy to visit those other sites and find out more about your prospect's online activity.  That means you can follow them on social media and have conversations on the topics that interest them. Sadly, the LinkedIn takeover killed off the facility to see social media updates within the email windows and the ability to add your own notes. If you need those features too, one of these alternatives might be a better bet.

2. Create Lists Wisely

If you want to go direct to the source, then use the features built into Facebook, Twitter and Google+ to connect with customers and prospects in a useful way.

If you want to keep your home stream uncluttered on Facebook, interest lists let you keep tabs on people and pages you like, without having to like them. Full instructions are on the "interest lists" page.

You can do something similar on Twitter, by setting up themed lists. In addition to setting up lists of customers and prospects, I suggest you set up lists of people tweeting about the topics that interest your customers and prospects. That gives you content to share with them and deepens the connection. For best results, keep your lists short. That also goes for Google+ where you can set up circles in the same way.

When you've set up your lists or circles, check in a couple of times a week to join the conversation and find items to share.

3. Use LinkedIn

Whatever business you are in, there's a fair chance that your customers, prospects and potential partners will be on LinkedIn. You should be too, because that's where they'll look for you. Take the time to fill out your profile properly. That means including a profile photo, a cover photo, your most recent jobs and some portfolio items. Then scope out relevant groups, but not too many, because you need time to participate in them. I've found this really works for getting the attention of prospective customers and it has definitely brought business my way. You'd be amazed how easy it is to build relationships through group discussions. Find some more ways to use LinkedIn in Stephanie's presentation on advanced LinkedIn concepts.

Use these tools and you will be more relevant to prospects, which is a first step in making them more aware of you so you can generate leads.

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Topics: marketing strategy

May the Force Be With You: Your Blog Editorial Calendar

Posted by Christina Strickland on Apr 2, 2015 7:30:00 AM

social-media-jedi

You are the social media Jedi, and your editorial calendar is The Force. Use The Force, my young Padawan. Use it well.

Making your blog or social media into an effective marketing tool is a challenge, and so many people get lost along the way. It’s harder than it sounds to not only post regularly but also post content that attracts the right type of traffic and keeps it coming back for more. Even harder is getting your audience to engage by commenting on your content and sharing it. When the going gets rough, though, you’re not at the mercy of fate. Here are three ways your blog or social media editorial calendar can make your job easier.

Mission #1

Post regular content. Regular content helps draw in traffic from the search engines and also gives your audience a reason to come back to your blog. They get used to reading your scintillating content on certain days and come back expecting more of the same. If your posting isn’t consistent, you will have a much harder time building a loyal audience.

The Force

Your blog editorial calendar will help you stay the course. You’ll have it right there in black and white—what you are supposed to post next and when. This makes it much harder to procrastinate and fall into the posting every now and then category.

Top Tip 

When you create your blog editorial calendar, make columns to help you stay organized, including those for the month and the day you will publish; the topics, categories, and keywords you will cover; the images you will add; and any notes that may help you with your post.

Mission #2

Create content of value for your audience. You could blab all day about the way your sofa swallows your remote control and the deals you got at the grocery store, but that’s only going to interest some audiences. You need to plan the right content for your unique audience.

The Force

Create a blog editorial calendar with various topic categories of interest to your audience (after you’ve done your research, of course). Then fill in post topics for each category. Use the calendar to ensure that you don’t focus too much on one topic or category and ignore the world of others you could cover.

Top Tip

So you get stuck for topic ideas? No worries. The rest of us are rowing along in the same boat with you. It’s always a good idea to spend time where your audience does and create content based on what they are discussing or asking. Don’t forget that you can, and probably should, turn those great questions and comments you receive via social media into blog posts as well.

Mission #3

Create content that marches in step with your other marketing efforts. Maybe you have a big promo coming up, an event, or a new product line coming out. Maybe you’re opening a new location or bringing some new, exciting talent on board. Shouldn’t your blog content reflect what you have going on in the present or coming up in the future? If it doesn’t, you’re missing out on an important chance to spread the word.

The Force

Use your editorial calendar to strategize around the release of blog content that works hand-in-hand with your other marketing efforts. Of course, many of your posts will be unrelated to your specific business activities, but when you have news, you want to share it. And when you aren’t posting specifically about your company’s going-ons, you may do well to share content that is somehow related. For example, if you are selling computers, posts about malware and anti-virus protection might fit the bill.

Top Tip

Guess what? If you’re cultivating an audience on social media, you need an editorial calendar for that as well. It’s a separate entity from your blog, and you’ll have different goals and rules of engagement. Here’s what you need to know about creating an editorial calendar for Facebook.

Become a social media Jedi, and tell us about how you're using an editorial calendar to wrangle your content. We'd love to hear from you in the comments.

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Topics: content & inbound marketing, Blog